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Discovery Green Ice Rink
Sponsored by Green Mountain Energy
Environmental branding and event signage system for a seasonal Downtown Houston skating experience.
The ask
Create a cohesive on-site brand experience that makes Green Mountain Energy visible across the rink environment while connecting the sponsorship to renewable energy, winter fun, and Discovery Green's public space.
01
Brand visibility at scale
Large-format signage needed to be readable across the rink, from walkways to the ice border
02
Sustainability story
Messging connected the rink sponsorship to 100% renewable energy without overcomplicating the experience
03
Photo-worthy moments
The system included
branded placements that worked both as wayfinding and visitor-friendly
photo moments
Rink perimeter branding
Bench back panels with renewable energy "FUN FACTS"
Zamboni advertisement
Light pole banners
"Thank you for visiting" skate return sign
Photo opportunity signage with "Lucy"
Asset placement in the wild
A newspaper spadea is an advertising format used in print publications, particularly newspapers, where an additional page is folded around the outside of a section of the newspaper. At South Texas College I made various spadeas which were advertised through the local newspaper the Monitor
The Monitor Spadea: Summer
I won a prize for these!
I had the opportunity to participate in the 2019 Medallion Awards for the National Council of Marketing and Public Relations (NCMPR) and won a Gold Medallion in the category of Print Advertisement Series.
All Ads were published in the RGV Mega Doctor Newspaper.
Next-Level Experience
Experience Success
Exceptional Possibilities
Next-Level Experience
1/8
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