Reliant + Vivint
Digital display ads
The Smarter Together display campaign was redesigned to make energy savings the primary customer benefit. The updated lower-funnel system connected savings, energy management, and smart home convenience while promoting the Smarter Home Bundle. To stay clear and legally safe across small ad placements, the team avoided specific dollar or percentage claims and kept savings stats off app screens.
New direction
Stakeholders wanted the app to be more visible in the updated display campaign, so the team first refined the Home Energy experience within the Vivint app. Working with development, the experience was updated with clearer data hierarchy, stronger visualizations, and reusable components that could appear across multiple app surfaces.
The goal
To help customers better understand energy usage, anticipate costs, and reduce bill shock.
Once the app experience was redesigned, real app stills were used in the display ads to support the new savings-focused message and create a stronger connection between the product experience and the campaign creative.
Previous treatment and creative
Previous campaign creative focused on smart home upgrades, protection, and convenience. The redesign shifted the message from general smart home value to a clearer lower-funnel benefit: energy savings through smarter home management.
The creative treatment
Redesign the display system to make energy savings the lead benefit, supported by real app stills, lifestyle content, clearer hierarchy, and safe usage data.
Reliant
NFL Sweepstakes Reliant App Giveaway
Collaborating with the Reliant sponsorship and UX teams, we developed a unique customer engagement campaign for an NFL Sweepstakes Giveaway, promoted through the Reliant app. This campaign offered Reliant customers a chance to win a Houston Texans jersey for Houston-area residents or a Dallas Cowboys jersey for residents in the Dallas area. To create a cohesive and engaging experience, we incorporated each team’s brand colors and featured our brand ambassador, Hugo, in both email communications and website promotions.
